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Introducing Theory, a hot new artist for today's new scene. Raised in Yonkers, N.Y., Theory absorbed the elements of hip-hop by writing poetry and listening to his earlier inspirations, Nas and Jay-Z. He grew up listening to Michael Jackson, as well as being influenced by a number of today’s biggest artists including Akon and the Black Eyed Peas. Upon that, he developed himself a character that would mold him into the artist he is today. Electrifying multi-fluid styles consisting of sleek hip-hop lyrics with a twist of R&B flavor separated him from most, if not all.
Theory's accomplishments have garnered much attention in New York's upstate scene. Theory's single "Swish" recently rose to the number one position on WPKF 96.1 KissFM's Total Request Countdown. It was the second time in the history of the station that a local artist managed to achieve such a feat. The first time, was also achieved by Theory with his song: "A Soldier's Heart.” His single “Change“ also went on to win a BET Award for “Most Inspirational Music Video.”
His latest single ‘We’ll Be Alright” is a blend of pop/hip-hop and R&B with lyrics that will captivate your heart, as well as your imagination. The accompanying video will bring you to new heights as Theory takes you on a journey into the future across space and time. Filmed on Poughkeepsie’s Historic Rail Road Bridge, it’s the first project of its kind to be filmed on the now world’s longest and highest pedestrian walkway in the world.
Aside from performing at clubs, colleges, and venues, Theory has made quite an impact on the community as he often performs at various charities and fundraisers. He speaks three languages and has traveled the world, performing across Belgium, Spain, France, and the U.K. He has also performed alongside artists Cheri Dennis and R&B superstar Ne-Yo.
As a singer and songwriter, Theory has a gift for rhyme and realism. His songs come from within and are authentic, respectful and always emotional and sincere. Theory tells a story with his song. “I want to be a role model and make a personal connections with my music. I believe if you listen to one of my songs and relate, we’ll have a connection that won’t ever be lost.”
Music Video: "We'll Be Alright"
"Easily one of the best videos of the year - if not? decade" - Jenson Vaughan
“We’ll Be Alright” takes us on a journey across space, time and other worlds. Set in a not too distant post apocalyptic future, Theory sets to embark on an adventure to reunite himself with the girl of his dreams. As Theory prepares for his voyage, we travel to the other side and back, as well think back to the past before disaster struck. A futuristic love story filled with mystery, suspense and a little bit of danger.
Directed by award winning director, Jarek Zabczynski, “We’ll Be Alright” marks the first project to be filmed on Poughkeepsie’s Railroad Bridge, now turned “Walkway Over the Hudson,” the longest and highest pedestrian walkway in the world.
"We'll Be Alright" - Directed by Jarek Zabczynski
Music Video: "Change"
"BEST INSPIRATIONAL MUSIC VIDEO" - BET
You ever think to yourself and say that you need change? Tired of everything being the same? You need to look in the mirror and realize it starts with you. Only you can make that change.
The struggles of everyday life alongside the struggles of an artist trying to break into the industry. Shot in the Hudson Valley of New York, we follow the lives of three strangers and their loved ones, all looking for changes in their lives. The artist, THEORY, narrates their stories while injecting his own personal experiences and emotions throughout his musical career.
"Change" - Directed by Jarek Zabczynski
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|Theory records "Oh Africa" with Akon and Keri Hilson
Pepsi-Cola International has teamed up with GRAMMY® nominees Keri Hilson and Akon and the two-time GRAMMY Award-winning Soweto Gospel Choir to create an African inspired track, "Oh Africa" to benefit underprivileged African youth. US Hip Hop artist Theory has been selected to represent America as a featured vocalist on the track. Accompanying him are artists from around the world, each representing their own contries in this global unified effort.
The track and accompanying video released internationally on Music’s Biggest Night® Sunday, January. 31st and will premiered during the GRAMMY Awards Pre-Telecast stream on “GRAMMY Live,” an online destination for all things GRAMMY featured 72 hours of live coverage on www.grammy.com during GRAMMY Weekend.